I am a Lecturer in Consumer Behaviour and Technology Adoption at the School of Business and the Energy Institute at UCD. My appointment at UCD Energy Institute (EI) and the UCD School of Business in 2014 is part of UCD's strategy to lay the foundations for a truly interdisciplinary programme in Energy & Environment. I work across the lead groups in the Energy Institutes on all aspects of consumer behaviour as well as within the Centre for Business and Society (CeBaS) of the UCD School of Business.